New North announces release of Strength and Determination video

NEW NORTH, April 29, 2020 – New North Inc. today announced the release of a Strength and Determination video – “Together, The Region Is Getting Through Challenging Times” – to highlight the ways that people and organizations throughout the 18 counties of Northeast Wisconsin are meeting the obstacles brought on by the COVID-19 pandemic.

The video is available for viewing on the New North website, at Companies and organizations within the region are encouraged to share the video through their channels.

“Companies in the New North are doing everything they can to get through the daily challenges of this global pandemic. We believe it is important to highlight and salute the many ways people are overcoming the current uncertainty,” says Barb LaMue, executive director of New North Inc. “Together, as the 18 counties of Northeast Wisconsin, driven by compassion, determination and resiliency, we will return to a thriving New North region.”

Among those New North heroes highlighted in the video are the region’s brave healthcare professionals and first responders on the front lines; its farmers, food processors and pantries who help ensure that no one goes hungry; educators navigating new ways of teaching; manufacturers reinventing themselves; logistics personnel who make certain that raw materials and finished products are delivered when and where needed most; IT professionals who allow employees and students to work and learn in ways never thought imaginable; businesses that are finding remote methods to serve their customers; and residents delivering care and hope.
“The New North manufacturing community has played an unprecedented role in helping our state, the U.S. and the world battle COVID-19,” LaMue adds. “Our manufacturers have quickly ramped up production lines and today are making products that were not even engineered two months ago.

“While the video ends with a message that we will return to the New North of yesterday, we anticipate that because of the strength and innovation of our region and how we respond to challenges, we will emerge as an even stronger, united community.”
The video was designed and produced by Gillespie Productions of De Pere, along with Coalesce Marketing and Design and Insight Publications, both of Appleton, and New North Inc.

New North Inc. extends its thanks to the companies and organizations who contributed content. A list of these is available at

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