Main Street Bounceback Grants Program

Due to high program demand, beginning March 1, 2022, applications for spaces under 400ft² will be placed on a waiting list for funding in the East Central region. This applies to all applications that are in process and have not yet received final approval as well as all new applications. The Main Street Bounceback Grants program eligibility period is scheduled to end June 30, 2022. Depending on demand for the program, funding availability, and other applicable eligibility factors, East Central will begin reviewing applications on the waitlist toward the end of the eligibility period. Applications will be reviewed on a first-come, first-serve basis based on the date that we received full application submittals for each property. Therefore, businesses filling spaces under 400ft² are still encouraged to apply to the program following the instructions below. Thank you for your understanding and please contact us if you have any questions.

Program Goal:

The goal of the Main Street Bounceback Grants program is to provide financial support to businesses that move into existing vacant commercial properties, helping to create a foundation for long-term success for themselves and their communities.

Program Description:

The Main Street Bounceback Grants program provides $10,000 to new or existing businesses and non-profit organizations moving into vacant properties in Wisconsin’s downtowns and commercial corridors. Funds can be used to pay leases or mortgages, operational expenses and other business costs related to the newly opened location. The program is open to new or existing businesses opening a new location or expanding operations in a vacant commercial space as of January 1, 2021. Grant funds are available as part of the American Recovery Plan Act and will be distributed by WEDC’s regional partners. Businesses must apply through the partner organization for the region in which they are located.

On behalf of WEDC, East Central Wisconsin Regional Planning Commission is administering this program for the following counties: Calumet, Fond du Lac, Green Lake, Marquette, Menominee, Outagamie, Shawano, Waupaca, Waushara, Winnebago.

Program Eligibility:

Main Street Bounceback Grants are available to for-profit businesses and non-profit organizations meeting the following criteria:

  • The business is located within the region administered by the regional partner organization to which it applied
  • The business either is moving into a vacant commercial space or has moved into a vacant commercial space as of January 1, 2021
  • The business can certify that is has not or will not vacate a commercial space in Wisconsin to become eligible to claim this grant

Businesses are ineligible to apply for the grants if they are:

  • Part of a national or regional chain, unless the business is an independently owned and operated franchise
  • A home-based business or property landlord, unless they are moving their business functions into the vacant commercial space
  • Real estate investment firms that intend to hold the property for investment purposes only
  • Engaged in any illegal activity under federal, state or local law

Or if they intend to use the space for:

  • Storage only
  • Residential purposes

Application Requirements



Please send inquiries and completed applications to or call Sara Gilbert at 920-886-6825. Inquiries will be answered in the order they are received.

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